BCU Wealth Advisors, LLC, and Life. Money. You., LLC Appoint New Directors

August 26, 2022

CHICAGO – BCU’s in-house Wealth Advisors, LLC, and BCU’s newest Credit Union Service Organization (CUSO), Life. Money. You., LLC, (LMY) announce their newest leaders, Kristi Mertens and Bjorn Larson, respectively.

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In her role as Managing Director, BCU Wealth Advisors, LLC, Kristi Mertens provides leadership and strategic direction to BCU Wealth Advisors, LLC – the Credit Union-owned Registered Investment Adviser (RIA) firm. She is responsible for maintaining the strategy and vision of the wealth management and financial planning division of the Credit Union. With nearly 20 years of experience as a financial advisor, Mertens is taking her passion of helping members achieve their long-term financial goals, creating and maintaining their wealth, and providing comprehensive customized financial plans to the next level by continuing to help drive the entire Wealth Advisors team in Empowering People to Discover Financial Freedom. She is a CERTIFIED FINANCIAL PLANNER™ and holds her B.A. in Business Administration from North Dakota State University.


Bjorn Larson, Executive Director, Life. Money. You., LLC, provides leadership and strategic direction to LMY – a financial well-being program, providing a growing audience of BCU employees, members, Company Partners and beyond with tools and resources to improve their financial health.


Larson is also responsible for LMY Board management, financial and legal operations and marketing and sales of LMY products and services. With over a decade in the personal finance and financial wellness industries, he has a passion for helping people improve their financial lives in meaningful ways that allows those benefits to be passed down to future generations. Larson is an Accredited Financial Counselor® and holds an MBA from the University of St. Thomas as well as a B.A. in Accounting and Finance from Bethel University, located in Minneapolis, MN.

About BCU: BCU is a purpose-driven organization that empowers people to discover financial freedom. With $5B in assets, while being both not-for-profit and member-owned, the Credit Union is driven by the commitment to provide extraordinary service. BCU members enjoy access to financial services and well-being programming that inspire confidence through the brand promise “Here Today For Your Tomorrow.” BCU is the financial well-being benefit partner for some of America's best companies, currently serving Fortune 100 workplaces throughout the United States and Puerto Rico. Lifetime membership is offered to employees and families of their company partners, and those living or working in Chicago-area communities. To learn more about BCU, visit BCU.org.

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